Do you look for confirmation or information?

Before formally making a decision most people will already know what they want to happen. It’s rare to arrive at a decision making crossroads with a completely neutral outlook. Generally, some sort of pre-existing belief or bias towards a particular choice is going to play a part, and that makes it hard to keep the … Read More

Procrastination and the impact on financial planning

Procrastination happens all the time. You might not even realise you’re doing it. But it’s the reason your bills are still in a pile, it’s why you haven’t been to the dentist, and it explains why your son or daughter has a much tidier bedroom around exam time. Procrastination is habitual and so if you … Read More

Why playing the long game beats short term investing

Patience is a virtue. Impatience is a reality. We all want results now, and waiting around doing nothing can leave us feeling helpless. Even when we know a task will take a while we cannot help but try and speed things up. But like opening the oven door too early while you’re making a cake, … Read More

Obedience to Authority. Effects on Investment Performance

A little confidence goes a long way, and generally this is a positive thing in life. But it can work the other way too. If you ask someone a question, you’re much more likely to accept an answer that’s confident – but wrong – than one that’s sheepish, and correct. That’s human nature. Obedience to … Read More

Don’t be a sheep. Why following the herd may not lead to the best investment

We typically use groups to make decisions in order to benefit from the range of knowledge and experience in a group. After all, two heads are better than one, right? But is it really sensible sense to make an investment because everyone else is? Is fear of losing the best investment strategy? Part of the herd Our … Read More

The fear of losing and the impact on your investments

We’re all afraid of losing things. We form hard and fast attachments to our environment very quickly. We don’t want to let go of old sweaters even if we don’t wear them any more; we don’t want to get out of relationships even when they are no longer happy ones; and we certainly don’t want … Read More

Set rules to protect your investments #investmentprinciple7

Once you are up and running you need to think about how you are going to keep on top of your investments. An asset management strategy gives you the best chance of long-term success without doing anything especially sophisticated. To increase your chances even further consider regular rebalancing – that’s the process of returning your portfolio … Read More

DIY or advised when building a portfolio – what’s best for you? #investmentprinciple6

The choice of building a portfolio yourself or to use the services of an Adviser is a big decision that deserves careful thought. Neither one route is intrinsically better than the other, however one route will be better for you. The right one for you will largely be determined by the amount of time and effort you … Read More

Why Lady Luck has nothing to do with investing money

“A gambler never makes the same mistake twice. It’s usually three or more times.” As humans we tend to have unwarranted confidence in our own decision making prowess. In essence, this means we have an inflated view of our own abilities, and never is this more true than when it comes to investing money.   While … Read More

Understanding risk #Investment principle 4

There’s no such thing as a free lunch The best way to look at investment options is through the lens of risk and reward. It is often said that the greater the risk, the greater the potential return on investment, but you should avoid taking on unnecessary risk. Don’t put all your eggs in one … Read More



Investment risk: Investment in the stock market is not a suitable place for short term money and you may not get back what you put in. All investment carries risk and it is important you understand this, if you are in any doubt about whether an investment is suitable for you, please contact us. Investment in the stock market and any income derived from it, may go down as well as up.

Wealth Horizon certainly lives up to its promise of making investment simple to understand

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